Creative with clarity, not hyperbole 

 

  • Award-winning healthcare copy

      The New York Times, January 1, 2016

  • More than twenty advertising awards

 

EXPERIENCE

 

CDMi Connect

Freelance Copy Supervisor, 2016

Brand refresh for arthritis drug, ACTEMRA

 

Grey Health Group

Writer, 2015

HCP Viz Aid for Celebrex   

 

HAVAS H4B Chelsea

Writer, 2014

E-brand book introducing conjunctivitis drug PAZEO from Alcon

 

DIGITAS LBi

Writer, 2014

New-business concepts for gout drug Lesinurad

 

J. Walter Thompson, Evoke Interaction, Wunderman

Writer, 2010 - 2013

Tresiba launch

CRM for Parkinson's drug, Mirapex

HCP oncology site for cancer drug, ZYTIGA  

Winning new-business pitch for OCD drug, Bitopertin

 

Saatchi & Saatchi Wellness

VP, Associate Creative Director, 2007 – 2010

Award-winning Finacia website. Web and collateral for diabetes drug, Byetta 

BP Success Zone Program for Novartis   

 

Draft/fcb

Freelance Copywriter, 2002 – 2006

CRM for Bank of America and Verizon

 

McCann-Erickson

VP, Associate Creative Director, 1999 – 2001

Wall Street Journal ads for Shearson

 

Bryan/Derish Creative Resources
Partner, 1992 – 1999

A varied client roster, including Bristol-Myers, Mercedes-Benz, and MasterCard 

 

PERSONAL

 

Married and living in New York City. Avid kayaker. Jazz lover. Opera buff.